Upcoming Events
Downtown events, gatherings, shows, and more!
Ring in Spring
Celebrate the warming weather by getting a free, professional photo with the Easter Bunny during the annual Ring in Spring Event. Enjoy free Professional Photos…
Cheerwine Festival
The Cheerwine festival is back! It’s our yearly celebration of where we’re from and everyone who makes us a Uniquely Southern favorite. The family-friendly festival…
College Night Out
College Night Out is an event where Downtown Development/DSI welcomes and invites students from our local colleges (Livingstone, Hood Theological Seminary, Catawba, and Rowan-Cabarrus Community…
Buskers’ Bash
Busker (noun): a person who entertains in a public place. The 11th Annual Buskers’ Bash will take place on Friday, October 3. The public (aka…
Bell Tower BREWFEST
Join us in Downtown Salisbury for the fourth annual Bell Tower BREWFEST to celebrate the art of craft beer, and showcase our buzzing downtown on…
Halloween Fun Fest
Prepare for a a night of family fun at Halloween Fun Fest! Prepare for a spooktacular lineup of Halloween delights, including: – Trick-or-Treating with Downtown…
Small Business Saturday
Come out to Downtown Salisbury for Small Business Saturday! Support local business by shopping for the holidays! Don’t need any gifts? Treat yourself! Businesses downtown…
Holiday Night Out/Free photos with Santa & Grinch
Join us in Downtown Salisbury for FREE photos with Santa & Grinch, live music, and so much more. Plus, there’s a 100% chance of snow!…
New Years Eve at Bell Tower Green
Save the date for a celebration! December 31st from 9 pm to midnight! Say goodbye to 2025 and ring in 2026 with your community! Bell…
Community News
Highlights of what's happening in Downtown
Salisbury approves $650,000 contract for SRU bleach generation system
SALISBURY — The city council approved an approximately $650,000 contract on Tuesday for the installation of a…
Spirit of Rowan: ‘We want to be a destination for residents, visitors and businesses alike’
SALISBURY — Downtown Salisbury is continuing to see growth and improvement, and with the Downtown Revitalization Grant…
9 Best North Carolina Towns For A Weekend Trip
North Carolina is the ideal state for a weekend getaway, from hiking in the spectacular Blue Ridge…
Salisbury takes another step forward in Empire Hotel project
SALISBURY — The Salisbury City Council moved to take another step forward in the city’s revitalization of…
Historic downtown Salisbury hotel to be revitalized through $25 million project
SALISBURY, N.C. (WBTV) – A historic hotel in downtown Salisbury will soon be brought back to life…
Cheerwine Festival returning to Salisbury in May
SALISBURY, N.C. — The Cheerwine Festival is coming to back to Salisbury. The 107-year-old cherry soda has…
Downtown Salisbury, Inc. debuts new website for better functionality
SALISBURY — Downtown Salisbury, Inc. (DSI) launched a new website prioritizing better functionality for visitors and downtown…